Joey Caballero

Senior PPC Media Buyer

in linkedin.com/in/joeyacaballero

✉ wpcyrus@gmail.com

DATA-DRIVEN PPC GROWTH

I Turn Ad Spend Into Massive ROI.

I build, optimize, and scale high-performance Google Ads and Meta Ads campaigns that generate qualified leads, lower acquisition costs, and maximize return on ad spend.

$1.2M+Revenue
Generated

↗

4,122%Highest ROI
Achieved

♙

1,000+Leads
Generated

◎

500+Campaigns
Optimized

☆

10+Years of PPC
Experience

GOOGLE ADS OVERVIEW

Clicks2.25K↑ 18.6%

Conversions143.91↑ 24.3%

Cost / conv.$90.92↓ 13.2%

Cost$13.1K↓ 8.7%

4.002.000.00

$8K$4K$0

Apr 1, 2026Jun 30, 2026

Clicks Cost Conversions Cost / conv.

Impressions48,275

CTR4.65%

Avg. CPC$5.83

Campaigns5

Cost$13,084.57

Conversions143.91

FEATURED PROJECTS

Real Campaigns. Real Results.

A selection of high-impact Google Ads campaigns and analytics that delivered exceptional growth.

GOOGLE ADS • LEAD GENERATION

Wise Coatings of Orlando

Apr 1 – Jun 30, 2026 Performance

Clicks2.25K

Conversions143.91

Cost / conv.$90.92

Cost$13.1K

143.91 conversions at $90.92 CPA
2.25K clicks with 4.65% CTR
$13.1K spend generated $166,689.28 revenue
523.5% ROI (5.23x return on ad spend)

GOOGLE ADS • SHOPPING & SEARCH

KIOXIA – Multi-Campaign Success

2021 – 2022

Campaign Type	Impr.	Clicks	Cost	Conversions	Conv. Value
Shopping	2.3M	49,833	AED16.7K	65,840	132K
Display	23.3M	373,244	AED71.0K	117,212	284K
Search	1.2M	29,676	AED72.1K	32,773	116K
Video	0.9M	257,109	AED5.9K	1,402	1.4K
Total / Avg.	27.7M	709,667	AED165.7K	217,227	533K

709K+ clicks across Shopping, Display & Search
217K+ conversions with 3.22x average ROAS
AED 533K conversion value from AED 165K spend

GOOGLE ADS • PRESSURE WASHING

Pressure Washing Campaigns

Apr 1 – Jun 30, 2026 Performance

Clicks1.38K

Impressions30.3K

Conversions108.00

Cost / conv.$60.87

108 conversions at $60.87 CPA
1.38K clicks with 30.3K impressions
Strong conversion rate and cost efficiency

GOOGLE ANALYTICS • GROWTH

Website Analytics Growth

Jul 2022 – Jun 2023

Users91,495

Sessions119,079

Pageviews162,451

Bounce Rate55.21%

91.5K users with 162K+ pageviews
Bounce rate improved to 55.21%
Organic growth with consistent traffic increase

PERFORMANCE IMPROVEMENT

Carbon Concrete Campaign

Sep – Dec 2024 Performance

Metric	Sep 2024	Dec 2024	Improvement
Google CPL	$147.98	$109.00	↑ 26%
Total Revenue	$12,861	$21,298	↑ 66%
ROAS	296%	730%	↑ 146%
Google ROAS	0%	1,081%	↓
Google CAC	$688	$246	↓ 64%

Reduced Google CPL by 26%
Increased monthly revenue by 66%
Improved ROAS from 296% to 730%
Drove Google ROAS to 1,081%

HIGH ROI LEAD GENERATION

Floor Coatings | Search Campaign

♞ 1,785% ROI⌘ $11,602.45 Revenue

60Clicks

$649.99Spend

$10.83CPC

8.08%CTR

Wise Coatings Orlando

523% ROI | 295 Leads
$166,689.28 Revenue | $2,604.52 AOV
$417.75 CAC

Generated high-quality leads at scale
Consistently achieved strong ROAS & ROI
Lowered CPA & improved lead quality

GOOGLE ADS • LEAD GENERATION

Wise Coatings of Central Michigan

May 2025 Performance

Spend$1,998.13

Revenue$20,324.25

ROAS1,017.09%

Conversions: 9
CPC: $15.25
CPL: $222.01
Conversion Rate: 3.82%
Main Campaign: Epoxy Flooring

1,017.09% ROAS on Google Ads
9 conversions at $222.01 CPL
Epoxy Flooring drove most of the activity
Strong conversion rate of 3.82%

KEY ACHIEVEMENTS AT A GLANCE

4,122%Highest ROI
Achieved

500%+ROI for Orlando in 2024
with $166K+ Revenue

23xROI Overall in
July 2025

1,000+Qualified Leads
Generated

3M+Total Ad Spend
Managed

500+Campaigns
Optimized

10+Years of PPC
Experience

PLATFORMS & TOOLS

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Google Data Studio

Looker Studio